TUSCALOOSA, Ala.—The Alabama Small Business Development Center at The University of Alabama will bring its Digital Marketing Bootcamp program to rural communities in Alabama in fall of 2024.
The training will be offered by the ASBDC through the U.S. Small Business Administration’s Portable Assistance program. These funds support business education programming in rural areas impacted by weather-related disasters.
Reporting for Duty
The Digital Marketing Bootcamp is a three-hour training program that guides attendees through setting measurable marketing goals for their business and instructs how SEO, social media and technology can help them reach their goals. The expanded offerings build on a successful pilot program in 2023.
“As we all witnessed during the pandemic, companies with a robust digital marketing presence were in a better position remain connected to their customers — and to remain relevant. The Digital Marketing Bootcamp will help small businesses connect with a wider audience, providing them with a foundation for increased business growth,” said Michael Brooks, associate state director of the ASBDC at UA.
In Alabama, the program facilitators include Jacqui Jones, CEO of One Degree Marketing and founder of Elevation Academy; and Larkin Jones, a business advisor at the Alabama SBDC at Auburn University.
“Nationally, and especially in the Southeast, SBDC programs often collaborate to address emerging issues and share best practices,” Brooks said. “This type of collaboration helps to drive high performance. The small businesses we serve can be confident that they’re receiving top-notch content from a trusted and proven resource.”
Southern SBDC Squad
Program attendees will benefit from collaboration with similar programs in Georgia and Mississippi as marketing experts from SBDC programs work together to address the ever-changing digital marketing needs of small businesses.
The Digital Marketing Bootcamp will launch in Mobile, Ashland, Clanton, Monroeville, Demopolis, Enterprise, Robertsdale and Brewton.
Additional information about the program and registration is available on the ASBDC website.
The Alabama SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration and is hosted by UA’s Office for Research and Economic Development. The Alabama SBDC is nationally accredited by the America’s SBDC national association, the most comprehensive program of its kind in the United States. The Alabama program serves businesses from all 67 counties, in any industry sector, and at any stage of business development.
The University of Alabama, part of The University of Alabama System, is the state’s flagship university. UA shapes a better world through its teaching, research and service. With a global reputation for excellence, UA provides an inclusive, forward-thinking environment and nearly 200 degree programs on a beautiful, student-centered campus. A leader in cutting-edge research, UA advances discovery, creative inquiry and knowledge through more than 30 research centers. As the state’s largest higher education institution, UA drives economic growth in Alabama and beyond.