UA Students Win Big at Local Ad Fed Awards

TUSCALOOSA, Ala. — Students in The University of Alabama’s department of advertising and public relations recently brought home a number of awards from the 2013 AAF-Tuscaloosa American Advertising Federation Awards.

The AAF Student ADDY Competition is a unique national awards program designed specially for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.

“We’re very proud of the creative work our students are producing,” said Dr. Glenn Griffin, UA associate professor of advertising. “The best advertising isn’t just aesthetically pleasing, it’s also strategically sound, and that idea is foundational to the program we are building here. We are happy to see so much of our students’ work advancing to the next level of competition.”

Winning students are listed below.

Student Best of Show

Brenna Horrocks
Warby Parker Eyewear
Major: Advertising
Hometown: Logan, Utah
Instructor: Dr. Glenn Griffin

Special Judges’ Award – Copywriting

Marcella Davis
Ball Mason Jars
Major: Advertising
Hometown: Tuscaloosa
Instructor: Dr. Glenn Griffin

Student Gold ADDY Awards

Marcella Davis
1.  Poster/Campaign – Ball Mason Jars
2.  Elements of Advertising/Copywriting – Ball Mason Jars
Major: Advertising
Instructor: Dr. Glenn Griffin

Brenna Horrocks
1.  Campaign – Warby Parker Eyewear
Major: Advertising
Instructor: Dr. Glenn Griffin

Lauren Powell
1.  Campaign – Etsy.com
Major: Advertising
Hometown: Andalusia
Instructor: Dr. Glenn Griffin

Laura Greene
1.  Campaign – Uber Car Service
Major: Advertising
Hometown: Greer, S.C.
Instructor: Dr. Glenn Griffin

Lily Liu
1.  Campaign – Band–Aid Activ-Flex
Major: Advertising
Hometown: Xiamen, China
Instructor: Dr. Glenn Griffin

Laura Greene and Brenna Horrocks
1. Poster/Campaign – Alabama Tale Tellin’ Festival
Instructor: Dr. Glenn Griffin

Student SILVER ADDY Awards

Wujie Li
1. Single/Fractional Page or Full Page – Kleenex Expressions
Major: Advertising
Home country: China
Instructor: Dr. Glenn Griffin

Janie Dill
1. Campaign – Entertainment Weekly Magazine
Major: Advertising
Hometown: Florence
Instructor: Dr. Glenn Griffin

Corinne Mizzell
1. Campaign – SodaStream
Major: Advertising
Hometown: Tuscaloosa
Instructor: Dr. Glenn Griffin

Myreete Wolford
1. Elements of Advertising/Copywriting – Glidden Paint
Major: Public Relations
Hometown: Prospect, Ky.
Instructor:  Teri Henley