Jesse B. Jurgenson

Assistant Professor

Jesse B. Jurgenson, Ph.D., AFC® is an assistant professor in the Department of Consumer Sciences at The University of Alabama. Dr. Jurgenson has research experience and interests which include exploring the determinants of financial well-being, financial socialization, behavioral finance, and consumer decision-making. His previous peer-reviewed research may be found in publications such as the Journal of Financial Counseling and Planning, Journal of Family and Economic Issues, and the Journal of Personal Finance. His professional goal is to create new, relevant, practical knowledge identifying processes and factors that promote behaviors which enrich individual and family financial wellness with direct implications for educators, practitioners, policy makers, and society.

Previously, Dr. Jurgenson was an Assistant Clinical Professor and Family Finance Extension Specialist with the University of Maryland Extension (UME) where he developed, implemented, and evaluated statewide education programs related to family financial management and financial health initiatives. He has also held research-based positions with the National Endowment for Financial Education (NEFE) and the Consumer Financial Protection Bureau (CFPB) Office of Financial Education in Washington, D.C.

Dr. Jurgenson is an Accredited Financial Counselor (AFC®) from the Association for Financial Counseling and Planning Education (AFCPE) and holds multiple graduate degrees in Human Development and Family Science and Financial Planning from North Dakota State University and the University of Missouri along with a Ph.D. in Human Development and Family Studies from Iowa State University.

Prior to his time in academia, Dr. Jurgenson served for several years as a non-profit financial counselor focused on effective public outreach and education which enhanced the financial capability of underserved populations, promoted timely homebuyer education, and ensured foreclosure prevention interventions were easily accessible to a diverse audience.​

College Human Environmental Sciences

Department Consumer Sciences


Phone 205-348-4068