NASCAR’s Integrated Marketing Communications Managing Director to Speak at UA
David Higdon will open students to the world of NASCAR at 7 p.m. Thursday, Oct. 16, in 216 Reese Phifer. The event is free and open to the public. As the integrated marketing communications managing director of NASCAR, Higdon plays a major role in the development of communication strategies and in overseeing communication initiatives across the company. Higdon will discuss the initiatives UA’s Program in Sports Communication has established with NASCAR.