Capstone Agency Named Top Student-Run Firm by PRSSA (Again)

The University of Alabama’s Capstone Agency has been awarded Best Student-Run Firm by the Public Relations Student Society of America.

Given annually by PRSSA, this award evaluates firms based on their agency operations, billable hours, client work, client revenue, professional development opportunities for members, agency culture and pro bono work.

“I am so proud of the agency’s dedicated and hard-working members that continue to go above and beyond for our clients,” said Capstone Agency firm director, Kathleen McManus. “This award is a reflection of the agency’s resiliency and swift transition to the virtual world.”

This is the third time Capstone Agency has been awarded top firm by PRSSA. The first was in 2016 and last in 2018. Because firms are not permitted to win in consecutive years, this marks the third win in the last three opportunities for Capstone Agency.

“This award is a reflection of the agency’s resiliency and swift transition to the virtual world.”

“Capstone Agency personifies the very best of who we are as a department and showcases the kind of professionals we want our students to become,” said Dr. Damion Waymer, chair, Department of Advertising and Public Relations. “This accomplishment, of which we are very proud, is affirmation that we are making continual progress toward achieving our aspirational departmental goals.”

This announcement comes during a banner year for UA’s APR department, which was named the Most Outstanding Education Program by PRWeek during the 2020 PRWeek Awards, and had two students recognized as top-5 finalists for the Most Outstanding PR Student Award.

Also recognized by PRSSA, The University of Alabama’s PRSSA Chapter website was awarded Best Website.

Capstone Agency is a nationally affiliated, student-run, integrated communications agency comprised of top students at The University of Alabama. The agency has been a student organization in the College of Communication and Information Sciences since 2008.

The Department of Advertising and Public Relations is a part of the College of Communication and Information Sciences at The University of Alabama.