UA United Way Campaign Launches Thursday

  • October 7th, 2020

Tide United: Let Kindness be Your Story is UA’s campaign theme this year.

Each autumn, The University of Alabama holds its annual United Way Campaign in support of the United Way of West Alabama. The campaign, like so many things in 2020, will look a little different this year, but the goal — to support UWWA and, by extension, its 26 partner agencies — remains the same.

Tide United. Let Kindness Be Your StoryThis year’s host college, the College of Communication and Information Sciences, will use the WVUA studio to share the 2020 UA United Way Campaign Kickoff via the College’s Facebook page Thursday, Oct. 8, at 2 p.m.

All are invited to join WVUA news director and anchor Lynn Brooks and director of the speaking studio Dr. Adam Brooks, who are serving as campaign co-chairs, as well as University of Alabama President Stuart R. Bell, Dr. Mark Nelson, dean of the College of Communication and Information Sciences, other members of the campaign leadership, and Big Al.

This year’s campaign is more important than ever as United Way supports the community during the COVID-19 pandemic. The organization’s West Alabama Community Response Fund is assisting residents impacted by COVID-19.

Learn more about this year’s campaign at the 2020 campaign headquarters website.

The University of Alabama, part of The University of Alabama System, is the state’s flagship university. UA shapes a better world through its teaching, research and service. With a global reputation for excellence, UA provides an inclusive, forward-thinking environment and nearly 200 degree programs on a beautiful, student-centered campus. A leader in cutting-edge research, UA advances discovery, creative inquiry and knowledge through more than 30 research centers. As the state’s largest higher education institution, UA drives economic growth in Alabama and beyond.