Mercedes Spokesman Named UA Director of Publications

TUSCALOOSA, Ala. – Austin Dare, a communications executive for Mercedes-Benz U.S. International, has been named director of publications at The University of Alabama.

In his new role, Dare will be responsible for integrating the University’s printed communication efforts.

“Austin Dare is a great addition to our team of professionals,” said Gary Creek, assistant vice president for marketing and communications. “I know that under his leadership and direction, the University’s integrated marketing communication initiatives will be greatly enhanced.”

Dare comes to UA with 13 years experience in public relations, media relations and marketing communications. For the past eight years, he has served as media relations and internal communications specialist for Mercedes-Benz U.S. International Inc., or MBUSI, in Tuscaloosa.

“It is an honor and privilege to have the opportunity to direct such a fine creative staff of marketing communications professionals here at The University of Alabama,” said Dare.

“This University has a clear vision of where it wants to go in the future, and I am excited to be a part of the tremendous growth taking place on campus. My tenure at MBUSI has prepared me well to assist in charting a course for the University’s future as it continues to flourish as a student-centered research institution.”

At MBUSI, Dare serve as its media spokesman and directed the company’s internal communications activities, ranging from newsletter and magazine production to coordination of its internal TV network. In addition, he served as project manager on a number of major MBUSI media initiatives such as the company’s expansion project and 10-Year Anniversary Celebration.

Prior to joining MBUSI, Dare spent five years as editor of the Moundville Times newspaper. During his tenure, the paper won more than 25 awards from state and national organizations.

Dare is a 1991 graduate of UA and holds a Bachelor of Arts degree in communications from the University. He and his wife, Marla, live in Moundville with their three children.