UA in the News: Oct. 17, 2014

Nanotechnology summit at University of Alabama to draw hundreds of researchers
Tuscaloosa News – Oct. 16
The University of Alabama on Oct. 23-24 will host a nanotechnology summit meant to foster collaboration and showcase the latest research and innovations. The second NanoBio Summit will be at the Bryant Conference Center on the UA campus. Approximately 200 researchers from across the state are expected to attend. Registration for the summit has closed, according to UA spokesman Chris Bryant. The two-day summit is a forum meant to bring together students, researchers and industry professionals from a range of scientific, engineering and medical fields while showcasing the latest findings, innovations, and uses of nanotechnology. Roughly a dozen speakers from regional universities, state and federal agencies and the private sector are scheduled make 25-minute presentations on Oct. 23. The next day, speakers include UA officials and representatives from the Economic Development Partnership of Alabama and the Alabama Department of Commerce.

University of Alabama PR students’ campaigns for Alabama Power to debut Saturday
Tuscaloosa News – Oct. 16
Some University of Alabama students are getting hands-on experience in their major fields by creating a public relations campaign showing how Alabama Power Co. and its employees interact with the university and the Tuscaloosa community. The campaign called “Power of the People” will debut two videos exclusively on WVUA-TV on Saturday. The videos feature two Alabama Power employees, Greg Long and Teri Terry, who highlight their connections to the UA campus. Long’s video, “Keeping the Lights On” will show him on the field inside Bryant-Denny Stadium. The videos are the start of a five-year partnership involving Alabama Power and UA students and organizations — Capstone Agency, a student-run public relations firm; the Digital Media Center; and WVUA-TV. “The best way I’ve been able to learn public relations is through real experience,” said Julia Johnson, a Capstone Agency account executive. “This campaign with Alabama Power has allowed me to execute the things I learn in the classroom. It’s my hope that other students in Capstone Agency and at the University of Alabama have experiences like I have had with this campaign. Public relations can’t truly be taught with textbooks — only by experience.”

What do fit women want? Strong or skinny?
Chicago Tribune – Oct. 15
When Kristin Rance joined a CrossFit gym in Washington about a year ago, she had one vision: muscle. The 30-year-old mother of two wanted to look in the mirror and see someone “who looks like [she] works out — without flexing,” Rance says. How she didn’t want to look? Skinny. Over the past few years, women like Rance have been embracing the message that “strong is the new skinny” — that a body of muscle is better than a body of bones … At the 2012 Summer Olympics in London, for example, not only did American female athletes outnumber their male counterparts for the first time, but media coverage of them also reflected that: For the first time, women landed more screen time and on-air mentions than men, according to a study in Journalism and Mass Communication Quarterly led by Andrew Billings of the University of Alabama.

Weather Service leader praises UI flood research
Iowa City Press-Citizen – Oct. 15
The director of the National Weather Service praised the University of Iowa’s groundbreaking flood prediction research, saying Wednesday it is helping make communities better prepared. Director Louis Uccellini called the Iowa Flood Center “a tremendous resource” from which federal officials hope to learn. … He said he would like the weather service’s parent agency, the National Oceanic and Atmospheric Administration, to recognize the Iowa Flood Center as an academic partner. He said the center would like to work with the NOAA’s National Water Center at the University of Alabama, which opened earlier this year and will focus on everything from flooding to droughts.
SW Iowa News Source – Oct. 15
Iowa Now – Oct. 15