The University of Alabama Department of Athletics has partnered with KultureCity to make Bryant-Denny Stadium sensory inclusive. This new initiative will promote a more accessible and positive experience at the stadium for guests and fans with sensory needs.
“Obtaining this certification is something that was very important to us,” said UA Director of Athletics Greg Byrne. “We want all of our fans to have the best experience possible, and we thank everyone at KultureCity for educating and equipping us with the tools needed.”
KultureCity is a leading nonprofit recognized nationwide for using its resources to revolutionize and effect change in the community for those with sensory needs, including but not limited to autism. Since the program’s inception, KultureCity has created more than 350 sensory-inclusive venues in four countries, including special events such as the NFL Pro-Bowl, NFL Super Bowl and MLB All-Star Weekend.
As part of the certification process, UA staff were provided sensory awareness training by leading medical professionals that included how to better serve guests with sensory needs.
Sensory bags, equipped with noise canceling headphones, fidget tools, verbal cue cards and weighted lap pads will be available at Bryant-Denny Stadium to guests with sensory needs who may feel overwhelmed by the environment. Three areas have been designated as checkout locations for the sensory bags, which will be staffed by members of The University of Alabama Autism Clinic. Bags can be checked out by leaving an ID at the following locations:
- Lower level (ground floor): near the First Aid Room behind Section K
- Upper level (concourse): near Section SS-10
- Upper level (concourse): near Section NN-11
Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions. One of the major barriers for these individuals is sensitivity to overstimulation and noise, which is an enormous part of the environment in sporting venues. With its new certification, Bryant-Denny Stadium is now better prepared to assist guests with sensory sensitivities in having a more comfortable experience when in attendance.
Prior to attending an event, fans can download the free KultureCity app to view what sensory features are available and where they can access them. The app also features a social story that will provide a preview of what to expect while enjoying an event at Bryant-Denny Stadium.
Fans needing assistance at the stadium can call 205-348-5620.