UA’s Capstone Agency Named Nation’s Top Student-Run Firm

UA’s Capstone Agency Named Nation’s Top Student-Run Firm

Pictured, from left, UA student Sonny Franks, director of account services, Capstone Agency; Gary McCormick, co-chair, PRSSA; UA student Jada Culver, president, UAPRSSA and director of web-based communication, Capstone Agency; UA student Sarah Dougherety, fellow, Capstone Agency; and Dr. Rochelle Ford, co-chair, PRSSA.

TUSCALOOSA, Ala. — The Public Relations Student Society of America recognized The University of Alabama College of Communication and Information Sciences’ Capstone Agency as the Society’s top student-run agency.

The PRSAA presented the Teahan Chapter Award for Student Run Firm to the College’s Capstone Agency in Indianapolis.

Advertising and public relations students in the College of Communication and Information Sciences were also recognized by PRSSA for their national first place finish in the Bateman Case Study Competition, which they competed for in Chicago in May.

UA student, Oliva Ortiz, of Bradenton, Florida, and the director of insights for the Capstone Agency, was recognized with the nationally competitive Betsy Plank Scholarship. UA student Jada Culver, of Woodstock, Georgia, and who serves as president of UAPRSSA, was selected as a runner-up for the John D. Graham scholarship.

Both of these awards recognize a public relations student who demonstrates leadership, academic achievement, practical experience in internships, strong writing skills and a commitment to public relations.

The Capstone Agency is a nationally-affiliated, student-run, integrated communications firm comprised of top communication students at The University of Alabama. They have been a student organization in the College of Communication and Information Sciences since 2010.

The University’s advertising and public relations department was recently reaccredited by the Public Relations Society of America.


Rand Nelson, communication specialist, College of Communication and Information Sciences, 205/348-6416,


Teri Henley, instructor, advertising and public relations,