Movie theaters will show UA commercial over holidays
Tuscaloosa News – Dec. 5
As part of its new “Touching Lives” marketing and branding campaign, the University of Alabama is airing a commercial in movie theaters during the holiday season in parts of Alabama and Florida… “Sending a message through cinema is new,” said Pam Parker, vice president of advancement for UA. “We believe it will help raise an interest in the University of Alabama. One of the things that we want (is) to attract the best and brightest. We hope that when they see this, they’ll see this as a place for them.”…This ad buy costs $9,000, said Deborah Lane, UA assistant vice president for university relations, and if it goes well, the university might spend more. “We are certainly looking at expanding this in the future,” Lane said. “We’re extremely excited about it. “There’s something about seeing those commercials on a big screen that takes your breath away,” she said. With the “Touching Lives” campaign, UA wanted to go outside its traditional marketing methods to reach a larger audience, Parker said. In addition to the commercials, the campaign has a presence on the UA Web site, and is also being marketed through print products, social networking sites and LED billboards across town…
UA Uses Super 6 as Recruitment Tool
FOX6 (Birmingham) – Dec. 4
The University of Alabama is using the state Super 6 football championships as a recruiting tool this week. The school has representatives outside the gates of Bryant-Denny Stadium. They’re passing out information about the University and answering questions about admissions and scholarships.
Tuscaloosa scores big success with Super 6
Tuscaloosa News – Dec. 6
…“I want to say the City of Tuscaloosa, all their support people and their sports foundation have done an excellent job,” said Ron Anders, chairman of the Auburn-Opelika Sports Council. “They’ve put on a major event in a short period of time. I commend their efforts and the University of Alabama’s support of this. “We’ve been up here the last 24 hours and learned a great deal. Both communities know a lot about putting on big football games, but putting on six games in two days lends itself to being a unique occurrence. We do have some work to do when we get home, but it’s not things we’re not prepared to do.”…
Four mayors in four months: Like Detroit, Birmingham may need to reform succession rules
Birmingham News – Dec. 7
…University of Alabama political science professor Norman Baldwin said he believes there are consequences to having such quick turnover in a city’s leadership. “With that kind of turnover it’s hard to have any continuity in any long-range agenda,” he said. But Baldwin agreed that the timing of the events, not the rules of succession, created the crisis. “Sometimes the way things run in the short term may seem chaotic,” he said. “It’s probably as good a process as any under the circumstances . . . I don’t know if there’s a better approach to doing it, or do you just accept the strange consequences in the short run?”
College News
Tuscaloosa News – Dec. 7
Carol Prickett, professor of music therapy and music education at the University of Alabama, has received the lifetime achievement award from the American Music Therapy Association…