Business Study Demonstrates Economics of Advertising

How much attention do consumers pay to ads? How much do consumers really care about what those ads say? And, how much will the amount of information affect a product’s ability to draw purchasers?

• Campus & Community

Truck with Prototype Fuel Cell APU to be on Display at UA Campus

A heavy-duty highway tractor truck equipped with a first-of-its-kind fuel-cell auxiliary power unit (APU), which is designed to reduce diesel fuel consumption and emissions, will make a stop at The University of Alabama’s College of Engineering. Researchers at UA’s Center for Advanced Vehicle Technologies (CAVT) have been directly involved with the development of the truck-mounted device.